Website Clarity Audit — for GTA heating and cooling (HVAC) businesses
We check your website the way a homeowner would. Then we tell you exactly what to fix. Website Clarity Audit, $397.
Serving the GTA
The problem
Heating and cooling work runs on seasons. When the AC dies in July or the furnace quits in January, callers pick fast. In the quiet months, tune-ups and plans bring in the money. Most HVAC websites lose those callers before they read a word.
The fix
A customer decides in seconds. A clear site shows what you do, where you work, and how to call you.
Free lesson
Open your site on your phone. Answer these five questions. Every “no” is a caller you lose.
Is your phone number visible without scrolling? Tap it. Does it call?
Does the headline say what kind of work you do?
Is your service area named?
Is there one clear button, like “Call now”?
Does the page load fast on your phone?
The audit ranks them fix-first.
Do the math
You pay for the clicks. Your website decides what they are worth.
Result: roughly $___ a month lost through your site. A rough estimate, not a promise.
Your numbers never leave this page. No tracking, nothing sent anywhere.
The fixes
Six fixes we check on every audit. Each pair is illustrative: made-up business, not a real client.
Illustrative example
Illustrative example
Illustrative example
Illustrative example
Illustrative example
Illustrative example
Walk-throughs
Three fictional heating and cooling (HVAC) businesses. What an audit finds, and what changes.
Illustrative walk-through. Fictional HVAC business. Not a real client.
Priya runs Northline Heating & Cooling in Mississauga. Her ads bring clicks, but few people ask for quotes. The audit finds: five competing buttons on mobile, no service-area list, and a contact form with eleven fields. She keeps one “Call now” button, names her towns, and cuts the form to name, number, and problem.
Illustrative walk-through. Fictional HVAC business. Not a real client.
Dave runs PolarAir Heating & Cooling in Vaughan. July brings no-AC calls, but his site still leads with furnace installs. The audit finds: wrong-season headline, no tap-to-call on phones, service area not named. He matches the headline to the season, pins a call bar to every screen, and names his towns.
Illustrative walk-through. Fictional HVAC business. Not a real client.
Lena runs TrueComfort Heating & Cooling in Markham. Her maintenance plans keep the quiet months steady, but her site never mentions them. The audit finds: plans not mentioned anywhere, five buttons on one phone screen, contact form asks too much. She adds a plans line to the home page, keeps one “Call now” button, and trims the form to name, number, and problem.
How it works
Three steps. About ten minutes of your time.
Step 01
Book and send your web address.
Step 02
We review your site on a phone and a computer.
Step 03
You get the audit in your inbox within 5 business days.
Audit in your inbox. No guessing what to fix.
Every spot your site loses callers, fix-first to nice-to-have.
The problems shown on screen.
Headline, services, call and contact text.
No hidden terms
We are a new Toronto studio. No client results yet, and we will not invent any.
The ranked report, the 10-minute video, and ready-to-paste wording. Delivered in 5 business days.
More calls, rankings, or revenue. We cannot promise calls, and we will not.
Book a rebuild within 30 days of your report and the full $397 comes off. Do it yourself instead and you keep everything.
One payment
Website Clarity Audit: $397 CAD, paid once. No contract. No monthly fees. No HST added.
You get the ranked report, the 10-minute walkthrough video, and ready-to-paste wording, delivered in 5 business days.
If you book a rebuild within 30 days, the $397 comes off. Rebuilds run $3,500 or $6,500. Care plans run $199 a month.
Questions, answered
One lost job costs more than the audit. The report ranks fixes so the cheapest fixes come first, and the $397 comes off a rebuild if you book one within 30 days.
About ten minutes: book, send your web address, done. We do the reviewing. You read the report and watch a 10-minute video.
Having a site is not the same as having a clear one. The audit checks your existing site the way a customer sees it, and lists exactly where callers drop off.
Fair question. We are a new Toronto studio, so we will not show you a client list we do not have. The deliverables are in writing up front: report, video, wording. No contract, no monthly fees.
Judge us by the work. The audit itself is the proof: specific problems, ranked fixes, wording you can paste in today. You keep everything even if you do it yourself.
We cannot promise calls, and we will not. What we promise: a plain list of where your site loses callers, ranked by impact, with the fixes spelled out.
Clear websites. Easy to call.
Want your site ready before the next busy season? Book the audit.